{"id":5655,"date":"2015-02-10T19:38:29","date_gmt":"2015-02-11T01:38:29","guid":{"rendered":"http:\/\/www.chloeneill.com\/?p=5655"},"modified":"2015-02-10T20:53:33","modified_gmt":"2015-02-11T02:53:33","slug":"why-preorders-matter","status":"publish","type":"post","link":"http:\/\/www.chloeneill.com\/?p=5655","title":{"rendered":"Why Preorders Matter"},"content":{"rendered":"<p>Preorders are an *enormous* help to authors.<\/p>\n<p>Why?<\/p>\n<p>Because they\u2019re lumped together with first week sales. \u00a0And that total\u00a0is a publisher\u2019s first and primary indication of whether a book is a commercial success. \u00a0Success affects things like\u00a0whether a\u00a0series is\u00a0continued, and\u00a0whether the publisher thinks the author is a good bet for future books. \u00a0(Sales aren&#8217;t the only thing that go\u00a0into those evaluations, but publishing is a business, and sales definitely matter.) \u00a0The first week sales figure\u00a0also drives NYT and USA Today bestseller status.<\/p>\n<p>When I\u00a0ask you to preorder, I wanted you to understand why. \ud83d\ude42<\/p>\n<p>Chloe<\/p>\n<p><em>Note: Revised for sense and clarity. Words are failing me tonight. \ud83d\ude42<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preorders are an *enormous* help to authors. Why? Because they\u2019re lumped together with first week sales. \u00a0And that total\u00a0is a publisher\u2019s first and primary indication of whether a book is a commercial success. \u00a0Success affects things like\u00a0whether a\u00a0series is\u00a0continued, and\u00a0whether the publisher thinks the author is a good bet for future books. \u00a0(Sales aren&#8217;t the<a href=\"http:\/\/www.chloeneill.com\/?p=5655\">[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-5655","post","type-post","status-publish","format-standard","hentry","category-writing"],"_links":{"self":[{"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/posts\/5655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5655"}],"version-history":[{"count":7,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/posts\/5655\/revisions"}],"predecessor-version":[{"id":5667,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/posts\/5655\/revisions\/5667"}],"wp:attachment":[{"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5655"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}