{"id":8303,"date":"2019-05-28T19:38:53","date_gmt":"2019-05-29T00:38:53","guid":{"rendered":"http:\/\/www.chloeneill.com\/?p=8303"},"modified":"2019-05-28T19:38:54","modified_gmt":"2019-05-29T00:38:54","slug":"the-importance-of-preorders","status":"publish","type":"post","link":"http:\/\/www.chloeneill.com\/?p=8303","title":{"rendered":"The Importance of Preorders"},"content":{"rendered":"\n<p>With only a week to go until THE BEYOND is released, it&#8217;s time for my annual PSA about preorders. \ud83d\ude00<\/p>\n\n\n\n<p>Do you wonder why authors preach (politely!) about preorders and early purchases? Because they&#8217;re hugely important for authors. Early sales determine in large part whether a book is a &#8220;success&#8221; according to the author. And preorders specifically are lumped in with first week orders, which count for purposes of bestseller status. Conversely, weak sales = potentially no more books in that series, or for that author. (If you&#8217;ve wondered why series end &#8220;early&#8221;, that&#8217;s why!) <br><\/p>\n\n\n\n<p>Every preorder&#8211;of whatever format&#8211;is a huge help and appreciated by authors. So if you&#8217;ve got an opportunity to preorder THE BEYOND, I&#8217;d greatly appreciate it! \u2764\ufe0f <br><\/p>\n\n\n\n<p>Thank you for your attention to this business-oriented PSA. <\/p>\n\n\n\n<p>xoxo, Chloe<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With only a week to go until THE BEYOND is released, it&#8217;s time for my annual PSA about preorders. \ud83d\ude00 Do you wonder why authors preach (politely!) about preorders and early purchases? Because they&#8217;re hugely important for authors. Early sales determine in large part whether a book is a &#8220;success&#8221; according to the author. And<a href=\"http:\/\/www.chloeneill.com\/?p=8303\">[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":8301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-8303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chicagoland-vampires"],"_links":{"self":[{"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/posts\/8303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8303"}],"version-history":[{"count":1,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/posts\/8303\/revisions"}],"predecessor-version":[{"id":8304,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/posts\/8303\/revisions\/8304"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=\/wp\/v2\/media\/8301"}],"wp:attachment":[{"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8303"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.chloeneill.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}