The Importance of Preorders

With only a week to go until THE BEYOND is released, it’s time for my annual PSA about preorders. 😀

Do you wonder why authors preach (politely!) about preorders and early purchases? Because they’re hugely important for authors. Early sales determine in large part whether a book is a “success” according to the author. And preorders specifically are lumped in with first week orders, which count for purposes of bestseller status. Conversely, weak sales = potentially no more books in that series, or for that author. (If you’ve wondered why series end “early”, that’s why!)

Every preorder–of whatever format–is a huge help and appreciated by authors. So if you’ve got an opportunity to preorder THE BEYOND, I’d greatly appreciate it! ❤️

Thank you for your attention to this business-oriented PSA.

xoxo, Chloe

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